Episode 141
Attracting Customers Instead of Chasing Them with Carolyn Edlund
In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund.
She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.)
Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.
For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com
IG: @thesuperfair, @theartistbusinessplan
IG: @artsy_shark
If you want to submit a listener question you can email it to abp@thesuperfair.com.
Hosted and Executive Produced by James Miille and Alexander Mitow
Senior Producer: Parth Shah
Music in this episode by Blue Dot Sessions.
