Episode 17
Turn Your Website into a Booming Marketplace with Carolyn Edlund
In this episode of The Artist Business Plan we sit down with artist advisor, Carolyn Edlund. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. She teaches us to use tools you learn from the “survival” or day job and bring those lessons to sell your art to your art business. Then we dive deep into the ins and outs of a successful website including: uncluttered information, pictures of your gorgeous portfolio EVERYWHERE, price transparency, an FAQ page, and more!! Make it easy for people to buy your art. Grab your notepad and take some notes, then get out there and make it happen!
"Know what you want so you can create a roadmap to get there.”- Carolyn Edlund
Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Sales and Events Director for The Clark Hulings Fund for Visual Artists, dedicated to helping artists build strong, sustainable businesses. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.
For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com
IG: @thesuperfair, @theartistbusinessplan
IG: @artsy_shark
Hosted and Executive Produced by James Miille and Alexander Mitow
Executive Producer/Producer : Kelsey Susino
Written by: Kelsey Susino, Alexander Mitow, and James Miille
Audio Edited by: Federico Soler Fernandez
