Episode 21
Connecting with Your Consumer with Everette Taylor, CMO of Artsy
In this episode of The Artist Business Plan we sit down with Everette Taylor, CMO of Artsy and serial entrepreneur. What ensues is a deep conversation spanning racial inequities in the fine art world and Everette's mission to change the art buying process for underrepresented people including people of color, LGBTQ+, which is a goal we at Superfine, share. This episode invites the listener to expand beyond what we though was the art buying process and a masterclass in learning how to create meaningful connections with the consumer. For our artrepreneurs, find your product market fit (product with an actual need and fit within the market), invest in SEO, update your business's mobile experience, and so many more tips on how to thrive in the art market and have a crazy successful business, just like Everette!
"I’ve come into the art world with bright new eyes. I don’t accept the status quo. I don’t think things should be that way because that’s how it’s always been. I don’t accept these notions."- Everette Taylor
Guest: Everette Taylor is an American serial entrepreneur, marketing executive, public speaker, and digital influencer. He is the Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. Everette joined Artsy in 2019 from ET Enterprises, which he founded in 2013 and where he served as CEO. At ET Enterprises —the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni.
For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world
Hosted and Executive Produced by James Miille and Alexander Mitow
Executive Producer/Producer : Kelsey Susino
Written by: Kelsey Susino, Alexander Mitow, and James Miille
Audio Edited by: Federico Soler Fernandez
